Yes, but: Some fear these types of advertiser controls will inadvertently push marketers away from placing ads around news, especially during breaking news. It will continue to listen to advertisers during the test to learn what needs to be added or adjusted. Facebook says it's planning to offer three topics: news and politics, social issues, and crime and tragedy.For example, an advertiser can select a topic, like Crime and Tragedy, that they would want their ads to avoid, and Facebook's tech will try not to align that ad next to any stories related to those topics.Most advertisers buy ads on Facebook through an automated bidding system.ĭetails: The controls will help advertisers choose which types of stories they may want to bypass in Facebook's News Feed.Why it matters: As Axios has previously noted, the chaotic nature of the modern news cycle and digital advertising landscape has made it nearly impossible for brands to run ads against quality content in an automated fashion without encountering bad content. You can also be connected with exciting local singles by calling one of our local Chicago numbers today.Facebook on Friday said it's testing new advertiser "topic exclusion controls" to help address concerns marketers may have that their ads are appearing next to topics in Facebook's News Feed that they consider bad for their brand.
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